AMERICANFIELD & WATER

A NEW OUTDOOR STORE IS TAKING SHAPE

Outdoor roots.
American makers.
Good company.

For the days spent in the woods, on the water, and a little farther from everything else.

We’re building a place to discover American-made hunting, fishing, and outdoor gear—and the independent makers behind it.

Partner with us Meet the business

Rooted in Pontotoc, Mississippi · Preparing to launch

Original illustration of a river winding through wooded hills at sunrise
FIELD NOTES / 001THE BEGINNING
IN THE FIELDON THE WATEROUT IN THE OPEN

01 / OUR STORY

It starts with
being outside.

PONTOTOC, MISSISSIPPI
Home of American Field & Water

I’m Brandon Keith. I’m an outdoorsman, and I’m building a business around the things I enjoy: hunting, fishing, and time outside.

American Field & Water is taking shape here in Pontotoc, Mississippi. The idea is straightforward: bring together useful outdoor gear and introduce people to the independent American makers behind it.

We’re at the beginning. Our next steps are to meet manufacturers, learn about their products, and work toward our first collection. We want to grow through honest relationships—with the people making the gear and the people using it.

Brandon Keith Founder, American Field & Water

02 / WHAT WE’RE BUILDING

Fewer things.
More thought behind them.

Our intended selection standard is American-made. Before listing a product, we’ll confirm its manufacturing details and describe its origin accurately.

01

Start with the maker.

Learn who makes the gear, where it’s made, and what they’ve designed it to do. Give that story room to be heard.

02

Make the details useful.

Explain materials, features, and intended uses clearly. Create honest demonstrations after we’ve evaluated the products.

03

Grow with intention.

Begin with a small assortment. Listen to questions and feedback, review the results, and build from what we learn.

03 / AN INVITATION TO MAKERS

You make the gear.
Let’s tell its story.

We’re looking to meet independent manufacturers making outdoor gear in America.

If that sounds like your business, we’d welcome a conversation about a small retail partnership. We’re prelaunch, with no confirmed product assortment yet. Our starting point is a practical plan and a clear understanding of what works for both sides.

Let’s talk partnerships

A THOUGHTFUL FIRST STEP

  1. Find the right fit

    Discuss your products, manufacturing details, and a small starter assortment.

  2. Agree on the essentials

    Work through wholesale pricing, fulfillment, returns, and permissions for photos and stories.

  3. Introduce the products

    Build useful explanations and maker features, with demonstrations grounded in actual evaluation.

  4. Review and grow together

    Look at actual results and feedback before deciding what comes next.

A proposed approach—not a promise of sales volume or an established audience.

GOOD CONVERSATIONS START SOMEWHERE.

Drop us a line.

hello@americanfieldandwater.com

Pontotoc, Mississippi

Our online store is preparing to launch. Products and checkout aren’t available yet.